BizSugar.com › Online Marketing › 5 Blog Content Topic Sources

Setting up a business blog is the easy part. The hard part is keeping it active. One of the worst things that a business can do online is set up a blog, and then let it go inactive for months at a time. If you include a link to the company blog on your website, there’s a good chance that your website visitors that are looking for more information will click on it. Do you really want them to see that your last post is from three months ago and discusses a (now) irrelevant subject? Probably not. A blog is a commitment, and that needs to be understood from the get go. Unfortunately many businesses create a blog with the best intentions and within a few months have numerous excuses as to why they haven’t been posting.