Businesses of all shapes and size are facing a unique challenge today – they all need to build personal relationships with customers through the web interfaces.
Think of your experience in a brick-and-mortar store – the manager greets you like an old pal if you are a frequent, winks and offers to show exactly the kind of product you need, you shake hands, exchange a chitchat about your life and your needs, and eventually you leave satisfied with the lovely exchange that has just happened.
Building the same kind of experience in a digital space is tough. You need to learn how to become more genuine and personal when at least 100 conversations are happening simultaneously; learn how to create an ongoing rapport with people who landed on your website and nurture loyalty.
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Posted by gingeryl under Online MarketingFrom http://www.business2community.com 2862 days ago
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