Our Mantra: Open and Transparent
- Redesigned Site and Membership Community Launch Date: January 17, 2019
- Current membership numbers as of June 5, 2019: 4636
- Monthly reports will be published here.
Zoho Connect Analytics for Overall Health
Our Mastermind Community runs in Zoho Connect. Within Connect, there are some analytics to let you know how your community is doing. The image below shows "Overall Health".
We have added annotations to the image to show what events generated the spikes in activity.
User Engagement Analytics
Also in Zoho Connect, there are User Engagement Analytics. In any online community, only a percentage of the members is willing to actively participate, comment or post. But many more are reading and learning.
Research typically cites these percentages:
- 1% heavy contributors
- 9% intermittent contributors
- 90% lurkers
What Zoho PageSense Taught Us
Zoho PageSense allows us to toggle and see stats for tablet and smartphone users, as well as desktop.
We like to do A/B testing. It tells us the optimal length a page should be, whether our content is being seen, and other important information. We're using PageSense to optimize layouts.
The PageSense heat map (shown below) indicated that our visitors were primarily clicking on buttons formerly at the very bottom of the home page to join or enter theMastermind Community.
So to improve usability, we redesigned the home page on 4/10/19 to add these buttons at the top of the home page as well.
