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Want to fight unfavorable news about your client’s business, news that makes Google’s first page of search results, by writing a fresh Wikipedia article about that client? Think again. . . Read More

Keeping your company's name clean and reputation safe can pay big dividends. Find out how companies small and large can successfully fend off negative press and bad reviews and keep their brand names clean and clear on the internet. Also find out what the best way to deal with the inevitable occu Read More

Choosing the wrong content marketing agency can lead to a nightmare no one should have to deal with, and in today's Mojo, I'm sharing my #1 tip on avoiding B.A.S. (Bad Agency Syndrome). Read More

While many professionals recognize networking is important, they aren’t sure where to start or what best practises will help them succeed. There are five key questions you should be asking to start networking – and succeed. Read More

Your public relations campaign has the ability to give you your highest returns on investment. Implement the right PR using modern technology and some of the classic techniques in a synchronized fashion. Below are some ideas that have worked for Fortune 500 companies. Read More

Your team is having a staff meeting, or the group is in the weekly operations briefing. You know someone will bring up something that you’ll all be glad to hear, that deserves a high-five.

Wait for it, wait for it… and then say “should we get some PR about that?” Read More

When you think about marketing events, you probably think about conferences, seminars, or workshops. But what about job fairs? Open houses? Grand openings? Each of these events depends on having a good turnout to be successful. How do you get lots of people at your event? You market it smartly. Read More

Do you use an editorial or publishing calendar to come up with your posts? Here's why this common strategy has never worked for me (and what I do instead). Read More

Online reviews have long been the concern of internet giants like Amazon and Tripadvisor. Now more than ever online reviews are having an impact on businesses of all sizes.

69% of consumers search for reviews online, with a staggering 88% trusting them just as much as personal recommendations. T Read More