A new study suggests that marketers shouldn't fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web
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How Banner Ads Affect Our Memory
Posted by JohnH under MarketingFrom http://www.technologyreview.com 6091 days ago
Made Hot by: on September 19, 2007 9:09 pm
Landing Page Optimization
Posted by ureach under MarketingFrom http://www.marketingexperiments.com 6089 days ago
Made Hot by: on September 19, 2007 9:02 pm
How can you avoid sending conflicting messages about your value proposition and protect your landing pages from flow disruption? Professional markete
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Stark contrast in use of new media between b-to-b, b-to-c companies
Posted by JohnH under MarketingFrom http://www.btobonline.com 6091 days ago
Made Hot by: on September 17, 2007 11:07 pm
While b-to-b and b-to-c marketers are both embracing new media platforms, there are some marked differences in their usage, goals and, perhaps most i
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Why You Should Embrace the New Social Media News Release
Posted by JohnH under MarketingFrom http://www.searchengineguide.com 6091 days ago
Made Hot by: travelindiaa on September 17, 2007 11:04 pm
While the idea of two way communication terrifies some old-school PR execs, the revolution of social media has others salivating at the idea of engag
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Five rules of great referrals
Posted by ArmadaIG under MarketingFrom http://blogs.bnet.com 6089 days ago
Made Hot by: kinanti on September 17, 2007 10:10 pm
This is the post you've been waiting for. Here are the five rules for getting referrals that generate sales:
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Engaged Internet users oblivious to banner ads
Posted by JohnH under MarketingFrom http://www.bizreport.com 6094 days ago
Made Hot by: travelindiaa on September 17, 2007 1:47 pm
If it looks like an ad, flashes like an ad or is disguised as an ad your site visitors probably won't notice it, according to a new report on the old
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Online Advertisers Start to Think Locally
Posted by JohnH under MarketingFrom http://www.emarketer.com 6092 days ago
Made Hot by: travelindiaa on September 17, 2007 1:47 pm
eMarketer projects that local online advertising spending in the US will reach $2.9 billion in 2007.
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Deliverability Study: Email Sender Authentication Checks on the Rise
Posted by JohnH under MarketingFrom http://www.marketingcharts.com 6092 days ago
Made Hot by: tiroberts on September 17, 2007 1:47 pm
A new email deliverability study signals an increasing reliance on the Sender Policy Framework (SPF) authentication method to determine whether the e
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Why do users contribute to Web 2.0 sites?
Posted by JohnH under MarketingFrom http://freethinkr.wordpress.com 6094 days ago
Made Hot by: tapsseo on September 17, 2007 1:47 pm
McKinsey conducted a study this summer to learn more about what motivates people to participate in collaborative technologies. They surveyed 573 user
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How to Use Email Segmentation to Shorten the Sales Cycle
Posted by JohnH under MarketingFrom http://www.marketingprofs.com 6091 days ago
Made Hot by: Digitaladvert on September 17, 2007 11:43 am
What a great opportunity for email marketing segmentation strategies! Just by segmenting your prospects from other subscribers, you can boost revenue
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