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It's always nice when you can figure out a way to infiltrate your competitors' operations and actually use them to sell your own product. Google recently added a couple of mobile features that small businesses (particularly online businesses should pay attention to). First, they released Product Search for mobile. What this means, is that users Read More

Here are some really great tips to help restaurants - and small businesses - use social media in their marketing. Read More

According to new research from Smith-Harmon, navigation bars in email communications are a key driver of clicks, sometimes more so than the email content itself. Read More

In the past, SEO success was measured by rankings of target keywords; then the focus moved to traffic; today we have moved into the bottom-line era: organic traffic should be measured by its impact on revenue. This post is based on a presentation delivered at eMetrics San Jose 2009. It is about ways to integrate and improve SEO and website usabili Read More

Anonymous Banker discusses how banks are slashing small-business credit facilities, and how the Obama administration has stood idly by all the while. Read More

Landing pages play tremendous roles in serving consumers' information needs and closing sales. In their recent white paper, Consumer Retail: Utilizing Landing Pages for Integrating Online and Offline Advertising Programs, LeapFrog Interactive's Art Director Jeremy Williams and Director of Interactive Marketing Michael Wunsch share a few pointers o Read More

Lately, I've been seeing signs of the irrational exuberance of 1999. Internet pioneer and dotcom veteran Scott D. Sullivan Reinhart sat down with me recently to share his views of what went wrong back then and how entrepreneurs can do it better today. Read More

For many growing businesses, responding to requests for proposals (RFPs) plays a major role in a business development plan. But it's also a task that can hone a company's performance and improve its chances for getting new customers. Here are seven tips for making your proposal stand out among the competition. Read More

We're visual people and we often make purchasing decisions based on an image alone. Our vision is our primary sense and we rely on it to make quick assumptions about people and products. This means image can play a strong role in both the branding of your business as well as your profitability. Here are a few ideas on how to use great visuals to m Read More

Today at Searchology, Google has launched a search results enhancement called “rich snippets” that uses meta data from web pages (from microformats such as hCard, hCalendar, and RDF) to display additional details (both content and meaning) about pages in the results. This initial launch supports reviews (with sites such as Yelp) and people (with s Read More