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Are you sure you understand who you're marketing to? If women are a big part of your target audience, you need to read this... and chances are that women should part of who you target. Find out why Read More

Many small businesses start out being run from home. It's cheaper and smarter than investing in a pricey office, before your business gets off the ground. Also, if you're delivering a service, it may not be necessary to have an office or other facility.

This post outlines 4 (actually 5) reasons that you need a private mailbox service, such as provided by the UPS Store. For security reasons .. Read More

Two decades ago, USA Today shattered the mold of what a newspaper could be. Bright images. Great graphs and graphics. Bold colors. And, in addition to great content...much more! And in the process, it transformed the industry and smashed the competition.

The impact of this sweeping change has implications and repercussions for your blog Read More

Ignoring social media can present far greater costs than learning to use it wisely. Social media should be a vital part of any marketing strategy — be it on or offline. When employed properly, the results can be significant — and that’s a fact you can take to the bank. Read More

Are you exhausted? …feeling like you have lost your passion? Here’s a list of 10 things you can do to climb out of the rut and get re-energized Read More

Yes, the long awaited report on search marketing for 2011 is now up and available!

This report is one of the ways in which MarketingSherpa tracks the latest trends in search marketing from over 2000+ agencies, companys and business owners to offer up insights and knowledge on what works! Read More

Social marketing strategies are important for every business. As an entrepreneur, you need to constantly evaluate what tools you’re using and how effective they really are for obtaining your goals. That includes your social media tools. You also should always be on the lookout for new tools that will make you more efficient Read More