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It’s never been more important to include paid social media as part of your digital marketing strategy. Between the completely ineffective reach of organic content on Facebook, the ridiculous potential exposure offered by Twitter, and the amount of time prospective customers spend on social media e Read More

Microsoft announced the final release of Office 2016 is coming on Sept. 22, 2015. There are several improvements to existing features as well as new tools to improve the business owners experience. Read More

Big data has proven to be a useful tool for plenty of industries. And now it’s making its way into another type of business — one that’s not traditionally associated with high-tech tools — beer making. Read More

There isn’t any one reason an employee should get a raise. Factors like company success, starting salary, and recent accomplishments all play a role. We asked 10 entrepreneurs from Young Entrepreneur Council (YEC) the following question: What method or process do you use to determine employee pay r Read More

Landing page optimization is one of the best ways to increase the performance of your PPC campaigns and maximize your ROI. Over the course of the past few years, we have offered dozens of landing page tips and tricks to improve your campaigns. But which ones are favorites, and which consistently pr Read More

LinkedIn launched its first-ever #PictureOpportunity Tour on September 1st in Philadelphia. The professional social network is traveling across the country with a photo studio on wheels, offering free headshots and profile advice. Read More

Your content is not being produced for you; it’s being produced for your audience. And if you don’t have an audience, your content doesn’t matter. Let’s look at 8 ways you can underline, circle and highlight your content on the Internet. Read More

Here are five ways you can implement business automation and automate everyday tasks and personalize communication for each customer’s need so that you can have enough peace of mind to put your smartphone down and enjoy some well-deserved downtime this Labor Day. Read More

A remodeler’s website should inspire than inform, show a visitor the possibilities that they can never imagine they could do with their home. If you need a new deck or are searching for someone to build it, you should go to a remodeling website that shows different possibilities. Here are some less Read More

Every business generates data, regardless of its scale. Run a business for a month or so and see how deep you get buried inside the data that it spawns. Read More