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I recently updated my whitepaper SEO Checklist for Beginners to show small businesses how to get better results from search engine optimization (SEO).

Over the past year or so Google has emphasized certain factors over others when ranking web pages. For example, click through rates make a differ Read More

Selfish Giving's annual list of top cause marketing promotions included 'Negroni Week," which involved over 1300 bars and restaurants in 46 states.

Participating bars and restaurants got to choose the charity to receive the donation - usually a buck or two from the sale of each Negroni cocktail. Read More

With the new year just around the corner, you may be ready to wipe the slate clean and take the first steps into future with the hopes of doing things a little better this year. Perhaps your resolution is to eat healthier, or to save money, or maybe it’s to better your business. Read More

If you’ve been creating videos for awhile, you might be asking yourself, “How can I measure my own success on YouTube?” I know it takes a lot of guts to get in front of the camera to record YouTube videos (believe me, I’ve had my share of bad hair days) or even to get behind the mic to record video Read More

Equity = Assets – Liabilities
You can evaluate marketing in a similar way… part of marketing is generating revenue while the rest of it is either breaking even or worse, a liability. The question is how to invest in marketing that creates revenue and becomes an asset rather than a liability.
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Eventually, when you are seen as an expert or authority in your field, your brand will become well known and profitable. In addition to those attributes, there are seven other real reasons you need to be an expert at something, and they are listed here. Read More

There is an ever growing community of crafters, makers, and foodies worldwide. And there is also an ever growing demand for the unique products they create. Chances are some of your partners, customers, clients and employees are among these creative connoisseurs. And, if so, finding unique gifts to Read More

If you are interested in finding the best refurbished vending equipment, you’ll want to ask yourself these questions; watch the video. Read More

During the holidays people are getting ready for Christmas and are a little tighter with their money. Another problem is competition with food in the break room. Here are two saving strategies and one income strategy: Read More

What options are available to you for health insurance and life insurance if you lose your employee benefits? Read More