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Barack Obama is the first "Social Media President" in history. He's the first one to understand and harness the power of sharing and communicating through social media platforms to not only get out his message, but to energize a group of Americans into action. Of course it wasn't just Barack alone, it was his campaign team that focused in an Read More

Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival. To begin, not all was doom and gloom during the Great Depression. It was a time when those who knew what they were doing made great economic strides, and the very nature of the Depressi Read More

Why isn't that great content translating into more sales? Let's look at three common copy mistakes that keep your readers from becoming customers, and how you can turn that around. Read More

As more and more marketers and salespeople grapple with how to segment their leads and personalize their messaging, the question of demographics is asked. If you've created an emarketing campaign lately, you've likely been asked, what's the customer profile you're targeting? Read More

Here are 5 basic sales principles the government could learn from and use to connect with the people during this tumultuous economic time. Read More

Google announced 6 new features to Google Analytics today at the eMetrics conference in DC. Li Evans of Key Relevance has the scoop at SEMClubhouse.com Read More

Starting June 1, 2008 merchants will be required to collect taxes or face repercussions. Yesterday, Overstock dealt with this issue by removing all New York based affiliates from their program. How will other large online only retailers react? Will other states follow suit? Read More

Case study on how to create an online community to spread word of mouth about your products. Read More