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We've been misled as to the benefits of social networking sites. Many of us are finding that these tools do not live up to the hype, especially for small business. Once we start digging deeper, we're finding a lot of challenges. Are you thinking of using Facebook, Twitter, or the like in your business? Before you go any further, consider the fol Read More

Common small-business wisdom holds that you should separate your personal credit-card expenses from your company credit-card expenses. But will that truly be in your best interest -- no pun intended -- when President Barack Obama signs into law today the Credit Card Accountability Responsibility and Disclosure Act? Read More

The key to building customer loyalty is to find the right balance between the expected and the unexpected. Read More

Word of mouth is basically an expressed recommendation from a customer. For example, let's say you went to a new restaurant and thought the food, service and atmosphere were all amazing. Then today you were on the phone with your sister and started talking about the great time you had at this new restaurant and how you highly recommended it. That Read More

Managing multiple projects for multiple clients can be a little daunting for new or even experienced small business professionals. Without a process for keeping track of deadlines, client feedback, and team activity, you might quickly find yourself on the other end of an angry phone call with an unhappy client. Read More

Buying an existing business is a good option because it saves the buyer from hard work establishing a new business and Read More

Viral marketing campaigns and YouTube videos are much-touted marketing strategies today. But for who? A common complaint from small businesses is how difficult it is to make such strategies work for them. How do you build a viral marketing campaign or create videos that people want to watch when you're in a necessary yet not-so-glamorous industry Read More

According to Mashable there are 20 hours of video uploaded every minute to Youtube. Hold on one second.. Let me rephrase that for you. Approximately 29,000 hours of online video content are uploaded to YouTube every.. single.. day. This rising trend in uploading of video content is showing a transition with how people are communicating. We are Read More

May conference in San Francisco focuses exclusively on using Twitter as a business tool. Read More

Think back to some of the best face to face conversations you've had with friends or colleagues. What happened in those spirited conversations? You talked about an important topic that interested everyone. People had definite opinions and feelings about the issue. Each person Read More