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Google is shifting from displaying keyword focused content to content that fulfills searcher intent. So what does this mean? Read More

Yes, there is hope for the younger generation. Here are several whose entrepreneurial endeavors paid off. Read More

Do you dislike being the center of attention or speaking in front of large groups? Sarah Santacroce shares tips on how introvert entrepreneurs can successfully market themselves and their companies. Read More

When you engage your target audience and build up a following who want more, it gives your brand something that can’t be duplicated by any competitor. And it puts you in a position to not care what Google does – independence from Google (which often comes with rewards). Read More

Most would-be authors have never considered book sponsorship. Yet this is a creative and effective way to leverage other people’s money (usually corporations) so that you can write, publish and promote your book. Let’s look more closely at exactly how you can access this money. Read More

Consumers are 7 per cent more likely to click on a display ad during the weekend, says Adform’s Quarterly Media Barometer. Surprisingly, the average cost for online advertising at the weekend was found to be lowest, around 12 per cent lower than during the week. Read More

Alignment is the result of a perfect fit between the people you want to reach and the offer you are trying to make. Alignment optimization is a big part of the new SEO and it is fundamental to marketing that gets results. Read More

Sometimes we think of ourselves as expert in something. While we are not. Sometimes there are things in our life that we think are going the right way. While they are not. It can happen in blogging too. Someone can Read More

SEO or search engine optimization is considered one of the best online marketing strategies for a business to succeed on the Internet, especially when it comes to online visibility and lead generation. People use the search engines, like Google, Yahoo and Bing, to search for information about a pro Read More

Google is all over that. They watch for changes on a site right after a rankings drop that indicate the company has a “every day I’m hustlin” SEO approach. When G finds this to be the case, I’ll bet you can guess what they do about it.
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