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Blogging is a great way to market your business or spread your message. In this two part post, Camila explains the techniques involved in building relationships with blogging. There are things you should do and, of course, things you shouldn't. Here is some food for thought to consider for your ow Read More

No matter what kind of small business you operate or what kind of information you are attempting to share, blogging is a great tool. Blogs are the original social media, of course, so it's not just about writing, it's about relationship building too. Here Camila gives us her thoughts about what it Read More

The next time you hear someone say social media can't drive sales or isn't important as a marketing tool, just remember Ryan Smolkin. Smolkin launched his chain of poutine restaurants featuring the Canadian French Fry treat using nothing but Facebook and Twitter to drive word of mouth. Today, Smolk Read More

Marketers are brilliant at creating buzzwords and then saturating all matter of communications — whitepapers, PowerPoint decks, tweets, casual conversations with Starbucks’ baristas — with them. Equally impressive, marketers excel at then claiming to hate the very turn of phrase they elevated to bu Read More

Ricky Damron speaks about the benefits of moving brick and mortar businesses online and how doing so saves money and also allows for more employee and structural freedoms. Read More

Twitter is now a publicly traded company (as of earlier today), but many small business owners and entrepreneurs still use it for marketing and networking. Will the interest from Wall Street have an impact on how they use it? Certainly, investors will demand profitability. That will require more ad Read More

Developing a social media strategy, following through on the execution, and being consistent in how you present your company, will go a long way toward increasing your brand visibility and reinforcing it in the minds of prospective customers and existing customers. Read More

Communication is an essential human need as well as a right in order to exchange ideas, thoughts, opinions and meanings.

It is the foundation for all types of relationships, whether professional or personal. It is a major player in our active lives, social activities and business networks. Read More

ABC's Shark Tank provides a weekly education on how to successfully sell your product to high-profile prospects. Believe it or not, we can take away many sales lessons from these success stories. This post identifies the top 5 most successful Shark Tank companies and what we can learn from them. Read More

This week I wanted to introduce a concept some of you may not have heard of called micromessaging. This is an idea made popular by Stephen Young, which is the small, subtle ways we influence the way people perform, succeed, or even fail in the workplace... Read More