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The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in 2007. As online publishers experience growth rates of 20-30% in ad revenue, the race to create advertising opportunities has left publishers with excess inventory that they are selling via ad networks at up to 90% discounts versus direct sales rates. That Read More

Larry Chase talks to three top experts, including Steve Rubel from MicroPersuasion, about social media, including what's working, what isn't and what has to change in your corporate culture to become a successful Web 2.0 marketer. Read More

Do you own a business? Do you have kids? Do you want them involved in your business? Do you want them to run it one day? There are certain things you can do to make that transition run smoothly. Read More

Should taxes on small business be abolished? Mark Cuban, owner of Dallas Mavericks and HDNet, suggests they should. What do you think? Read More

Unique, niche, targeted markets are the domain of small business. And it's all built around your reputation. Earn it, spread it, your business grows. Don't and it won't. Here's a post that shows small businesses some inexpensive online tools to help with the spread of your deserved rep. Read More

Employees don't generally quit without a great inner debate. At what point did this person begin looking to leave and what can you learn from them to benefit the rest of your staff? Here is a brief collection of resources to help you with this question: Read More

Examples from an interview with Dan Ariely, author of Predictibly Irrational, on how companies can increase perceived value and get their customers to spend more by creating a decoy offer. The decoy marketing offer introduces false choices to make another choice look more appealing. We have a hard time valuing offers, but are relatively good a Read More

How small business owners are currently using social media, their concerns, and some valuable social media resources! Read More

It's a review of the book "Predictably Irrational", explaining why we as consumers are predictably irrational. And hopefully that explains the failure or success of business marketing. Read More

Developing a Marketing Plan is nothing more than setting goals and making a to-do list that will get you there. It's really not much different than planning a party. You're basically creating a plan for inviting more people you love to give you money and then tell other people why they should give you their money too. Sounds like a party to me. Read More