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Interested in a new way to generate leads with white papers? Consider the "video" white paper. For companies that employ them, this novel approach to white paper marketing can generate a substantial number of incremental leads for the cost of about two standard white papers.

This post will show you how one company substantially increased the number of downloads for their white papers and incr Read More

In the end our successes and our failures have more to with what we believe and the actions we take than any external factor. Regardless of the goals and targets set for you, your personal and professional development are primarily your responsibility. Don’t simply accept the goals and targets that are given to you. Read More

I have long suspected that most business people cannot give a simple definition for the common term of business model.  It seems to be a nebulous and vague term that escapes most. Read More

By now you must have been approached by no less than a dozen types of marketing companies telling you why the product, service or tool they offer will be the Read More

Interesting article comparing small business use of Social Media and forutne 500 companies and also giviens some tips on engagement Read More

It has never been easier to start a business ever before. Especially if you can build something online, software or services you can keep your investments low. Or not, I should know about this as I had my own bootstrapped company back in the days which I exited 2008. So let me say what I have learned, it might help you. Read More

Since April 2009, the Friday FREE White Paper List has cataloged over 800 FREE white papers without requiring a single email address or piece of personal information in order to download and review them.

The criteria used to select the best FREE White Papers of 2009 were based on the following factors:

* Arrangement: The white papers had to employ several S.A.M. techniques such as graphics, Read More

This is part 1 of a series by Jonathan I. Ezor, a guest blogger at The New Entrepreneur at Business Week designed to unravel the secret language of attorneys for perspective entrepreneurs and business owners. The premise, of course, is that whether or not a small business owner has hired an attorney to deal with these things he/she ought to at least understand this stuff. While there is no shorta Read More

A panel of attorney's discuss a wide range of small business legal issues from power of attorney to contracts at a meeting of the board of the National Association of Women Business Owners. This video from Small Business Television claims to include 25 small business legal tips within 25 minutes and honestly I didn't count that carefully. Also there is some exchange with the audience including qu Read More

Now that the aughts are behind us, we can start the new decade with a bang. So many new technologies are ready to make a big impact this year. Some of them will be brand new, but many have been gestating and are now ready to hatch. Below is my list of the ten technologies that will leave the biggest marks on 2010. Read More