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The Internet is not just changing the way people live but altering the way our brains work with a neuroscientist arguing this is an evolutionary change which will put the tech-savvy at the top of the new social order. Read More

Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results, Read More

For some companies a recession is a time to weather the storm; cut expenses, trim the staff, wait for better times ... and slash the marketing budget. But other companies see a recession as strategic time to take the offensive. When competition focuses more on internal cost cutting they focus less on customers. Read More

Spiraling health-care costs have forced many small employers to reduce the benefits they offer -- or, in some cases, eliminate coverage altogether. And there's no end in sight. Health-care costs for U.S. employers are expected to rise almost 10% in 2008, according to a recent survey by PricewaterhouseCoopers of more than 500 employers and heal Read More

As part of a small-business network Visa designed for Facebook, the world's largest credit and debit card processor is paying for $2 million of advertising on the socializing site. Visa is giving a $100 advertising credit on Facebook to each of the first 20,000 U.S. businesses that download the Web application needed to join the network, which de Read More

No, I'm not crazy. And no, I don't mean you should have a closed mind all the time. What I do mean is that to be most productive, you need to close your mind to everything except the project at hand. In otherwords, don't multitask. Multitasking keeps you from being as productive as you could be. It makes projects take longer and it keeps Read More

Businesses and consumers alike often consider that the risk of dealing with a new, small business far outweigh any benefits they may derive, particularly when there is a lot of money involved. One of the ways to overcome that resistance is to take small steps toward getting your customer familiar with you and the quality of your products and servi Read More

The New York State legislature has passed a law requiring online retailers to collect sales tax on items shipped to New York inhabitants, regardless of the retailer's base of operations. Read More

Selling for a startup presents unique challenges even for highly experienced sales professionals. Because your company is new, your potential customers don't know anything about it and, sad to say, in business unfamiliarity breeds contempt. Not to worry, though. Here are the six rules of selling for startups: Read More