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Video marketing is one type of content that you must explore to your business's content. Here's a quick guide on video marketing. Read More

2015 was a full year. On all fronts, we’ve had growth turmoil and passion which resulted in several leaps we made on different directions. You cannot have growth without understanding and you cannot understand unless you read.

Read the complete list of the most influential marketing blog posts f Read More

Content marketing has gained tremendous popularity in the past few years. Two reasons for this are:

The changes in Google’s algorithms placing more emphasis on meaningful content.
The popularity of social media where lots of content is shared and discussed daily.
There are ghost writing servic Read More

Email remains one of the most popular and effective methods of communicating and engaging with your customers between visits. With one study reporting a potential ROI yield of 4300% for email marketing, this three-part series will help you become an email marketing expert! Read More

Opt-in pages are like fishing nets. The better you customize it knowing what fish you want to catch, and why the fish should come to your net, the more you make out of your effort. Read More

Business trips are necessary, but they don’t come without complication. It would be excellent if you could take the entire office with you, but it’s just not feasible.
While you likely have your laptop with you, it’s not going to be able to follow you everywhere. When you’re outside of your hotel Read More

Still managing projects with a Google Doc, tracking billable hours in an endless Excel chart, or juggling human resource benefits yourself?
In 2016, resolve to put an end to the madness. From straightforward accounting solutions to intuitive social media management tools, these five apps empower s Read More

What is the future of retail and what does 2016 have in store for retailers?
The past year has been full of change, but even more transformation is ahead. The biggest change, of course is the transformation of retailing from a solely brick-and-mortar or eCommerce experience to a multi-channel mark Read More

You would think that in 2015 – a year in which personal drones, so-called hover boards, autonomous cars and virtual reality were major hits – all the hottest sellers on Amazon would be making a killing selling the latest high-tech gadgets. But that wasn’t entirely the case. Read More

"There are many words that can be crammed in front of “content marketing” or “copywriting.”

There’s “data-driven content marketing,” “conversion copywriting,” and “customer success copywriting.”

But by far the most frequently used (and abused) term among non-copywriters is “SEO copywriting.” Read More