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So, obviously a marketing plan is crucial for the success of your business. Here are three consequences of skipping this important step in fulfilling your business goals: Read More

The emails that you use to communicate with your existing and potential customers are incomplete without a call to action 0r CTA. Words that encourage the email recipient to take an immediate action are referred to as call to action. 10 tips to design effective ‘calls to action’ that will compel yo Read More

You think you know everything about social media marketing. Even if you see yourself as a social media-savvy marketer, there still may be some things you don’t completely know or understand. Here’s a list of eight things you think you know about B2B social media marketing but really don’t. Read More

It's not a good idea to rely on just one form of monetisation for your blog. Here are some alternatives Read More

Every successful business starts with establishing an objective and setting a goal. There are several goals that small and corporate businesses hope to achieve and these goals must be clearly defined before your business can grow and succeed. It is especially important to set goals before you can Read More

Small Business Owners Fast Track to Becoming an Expert Small business owners that want to gain a competitive advantage in the marketplace can do so by positioning themselves as the expert in their field... Read More

Many business owners are faced with the decision of whether to have a website for their business or not. Most of these business owners are also unsure of the benefits and reasons for having a website. Read More

Are you traveling more often on business than you were this time a year ago? You’re not alone. The fourth annual Embassy Suites Hotels Business Travel Survey found that despite a still-challenging economy, a full one-third of respondents say they are traveling more frequently for face-to-face meeti Read More

Pinterest has exploded in popularity and has become the hottest new social media tool, making it a great commodity for social media marketers. Though it may not be for everyone, many small businesses have found success with pinning! Is your business on Pinterest yet? Read More

Twitter — the social media giant that lets you market to your audience in 140 characters or less — now boasts more than 127 million active users. More and more businesses and retail stores are actively tweeting to build online reputations. How can you use Twitter to improve your business? Here are Read More