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A few years ago, I was talking to a sales manager. He was expressing some frustration, “I’m doing my job of selling, my customers need to start doing a better job of buying!” When you think about it, there’s actually a lot of truth to that statement — at least the “doing a better job of buying” part. Read More

How do you view your brand development initiatives? As a cost? Or as an investment? Learn why it’s vital to the growth of your brand and success of your business to view your brand strategy as an investment Read More