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SEO is constantly changing, so it's important that your website can change its strategies to adapt and remain successful. In the past Google wanted to see keyword rich anchor text as a sort of relevancy-marker, but this was too easy for spammers. Now, this is the exact opposite of what Google wants Read More

The SEO industry is wrought with folklore. Much of what is said doesn’t come with the evidence to back it up. Granted, we’re not immune to truisms of our own, and sometimes it’s not a bad idea to put intuition first. But there’s a difference between truisms or ethical stances and opinions masquerad Read More

I'm a huge fan of shortcuts to speed up my work. This is a great list of the best shortcuts to learn. Read More

Good ideas executed badly will not bring you the results you’re looking for. Here is a cautionary tale about one big businesses’ misguided attempt in waking up sleepy subscribers. Read More

Social media often poses more challenges for B2Bs as opposed to B2Cs. B2Cs typically have a wider audience and are more likely to appeal to the masses that are already actively engaged within social media. B2Cs can hold contests in social media and offer coupons, discounts, etc. that keep ... Read More

Do you want people to love your site? In my latest blog post I explore the top 10 most lovable features on a website.

How lovable is your site? Read More

"Affiliate managers are still under-emphasizing conversion optimization. A recent study of online retailers revealed that, for every $92 spent driving traffic, still only $1 spent on conversion. With under-investment like this, there’s no wonder why affiliate websites and landing pages are still un Read More

Google recently the new AdWords Enhanced Campaigns, which combines mobile and desktop search in every campaign that include new conversion types. But is that a good thing for your business? Read More

In this interview, Becky McCray of Small Biz Survival talk about what small business marketers can learn from farmers. In particular, Becky talks about the principal of reaping what you sow, how cutting corners in marketing can lead to poor results. But she also talks about the importance of allowi Read More

According to the Email Stat Center, between 60% and 70% of all smartphone users check email on their mobile devices. Here, the “60 Second Marketer,” Jamie Turner, shares tips and resources he’s found most helpful tools to help you get all set up nicely. Read More