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As with all businesses, many marketing departments suffer from lack of efficiency and overspending. Thankfully there is a great way to remedy the situation by saving money, time, and stress while at the same time expanding your reach and increasing efficiency. Welcome to the world of recycling old Read More

3 takeaways from real-life examples of SMBs doing PPC right. From bidding on brand keywords to advertising on social networks like Twitter, Facebook & LinkedIn. Read More

Google AdWords now offers to optimize shopping campaigns by ROAS, but is it working? Here is a quick case study. Read More

There have been a number of positive milestones along the way to what seems to have been a successful year for most small businesses and startups. Read More

Spending hours learning how to implement the smallest improvements on your blog is the biggest source of frustration for most blog owners.

You probably understand how important it is to give your visitors a great reader experience. Read More

For the first time in several years, humans now account for more Internet traffic than bots, but bot activity is increasing at smaller websites. Read More

We’ve all heard it; content is king. As a marketer, I can’t agree more. But of course it’s not that simple. It’s about the right content at the right time delivered on the right platform. That’s where marketing becomes an art. Read More

Yahoo is slowly getting their online advertising platform going. Here is how you can set up your first campaign (screenshots included). Very little competition, so get started now. Read More

If you are looking replacement of Adwords and Shopping ads network then don't wait . Now Bing Shopping Campaigns is Live in Beta for UK, US and Australia. Read More

The folks at Sumall have collected these 10 tips on how to market on Facebook and put them into a single infographic-guide so you can get the most out of the world's most popular social network. Read More