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Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Blac Read More

I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future”. The event was put on by ExactTarget, an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Ins Read More

Below is a guest post by Aubree Parsons, a bright and energetic writer/journalist focused on many topics including marketing.

When billboards and television commercials were the main sources of advertising, it was impossible to tell how influential each individual ad was on consumers – which pro Read More

The Quality Score is essential for digital marketers to understand because it helps determine how much you have to pay to receive a position in the “sponsored” area of the search engine results page. You can optimize your Quality Score to receive a higher position for a lower bid that your competit Read More

As marketers, we’ve all heard John Wanamaker’s famous quote…

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

The reason that this quote is so popular is because it resonates very well with business owners, entrepreneurs, and advertisers. It turns out Read More

Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. It becomes even more difficult when each of those medium’s creative require different sizes, color, softwar Read More

Customers want to engage with brands they actively spend money with. This is apparent through rise of social media and the interaction with companies across all industries. Therefore, as your company’s marketing leader, it’s up to you to initiate those interactions and continue the conversation by Read More

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials. Small businesses therefore test, p Read More

If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Read More

If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Read More