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In the first of a new series, Caelen King of WhatClinic.com dissects the pricing structure of a popular web application and makes some suggestions about how he would change it to help grow the business in question. In this article he looks at KISSmetrics, an analytics service to help businesses imp Read More

There are three things that really irritate me about A/B testing. The first is where people fool themselves by drawing conclusions from too little data. The Read More

I decided a couple of days ago to add Facebook's like button to this blog and then to our website's homepage. Here's a simple guide for how to did it yourself Read More

Our recent analysis of phone calls made by patients reveals that less than half of the calls made result in a conversation between the patient and the clinic. This poor customer service is obviously costing the clinics business. Read more about these statistics here Read More

We recently ran a test that improved our email enquiry conversion rate by 25%, but we decided not to make the change permanent because it came at too great a cost. Find out why here. Read More

Like a lot of new small companies we were familiar with different CRM solutions, but not enough to know which one would suit us best. We tried an expensive one, a cheap one, and in the end we built our own. Here’s our story. Read More

It is interesting to note that there is a 50% increase in the number of potential patients who are happy with the customer service they receive from our free clinics compared to our paying clinics. However, there is a 400% difference in their respective conversion rates. Read More

Trials are a very useful way of demonstrating to reluctant customers that you have something that they will value. A trial allows them to see for themselves what your product or service can deliver without committing to the full purchase price. Used correctly trials can be a tremendously effective way of boosting sales, particularly of products or services that do not yet have a reputation... Read More

During the last month 87% the quarter of a million keywords used to find RevaHealth.com were unique. The good thing about this is that it means our long tail SEO is working well. The bad news is that it makes it harder to get an overall picture Read More

When starting your own business there are tons of things that you will think are really important to have or do. Many of them really are not. Here is a list of things that we spent time or money on that on reflection we shouldn't have or that we managed to get away without. Read More