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Keyword research is more of an art than a science. Finding keyword phrases is one of the fundamental components of search engine optimization, but yet it is one of the the least talked about optimization techniques. If you are not doing effective keywords research, your SEO efforts will go astray. Read More

I was convinced that MySpace was only for attention starved teenagers with too much time on their hands, and because I was a Serious Entrepreneur, I gladly continued to spend my hard-earned dollars on Google Adwords and didn't even consider digging into all that 'social media stuff'. Especially not MySpace. Read More

I recently added the TwitterBar as an Add-on to my Firefox browser and love it! I posted from my address bar and sent my Twit on over (which is also linked into my FaceBook account). So someone emailed me from Facebook asking what it was and where to get it. Read More

You don't need whiners and complainers when you're building your team. If you want your business to truly flourish, you've got to focus on building a strong team of leaders. Read More

Michael draws out five leadership lessons and brings attention to a particularly interesting point with this one: "All of us would do well to reflect on how receptive we are to the suggestions and opinions of others and alternate points of view. Leaders need to question their willingness to hear certain voices and not others. They need to make a Read More

The reason meetings are such a continual waste of time and energy is simple: pervasive distrust. And there's also a simple way to prove to your people who much you trust them. Read More

Steve Roesler offers five practical tips for finding out how you're doin'. My favorite is number four: “Your best relationships are with people who say 'no' to you. This isn't about someone refusing to give you feedback. It's about the paradoxical dynamic that surrounds difficult news. It takes a high level of trust to say 'no' to someone. As a re Read More

I can't resist another reference to the Trust Equation as a way of introducing Cordell Parvin's Choose Words Carefully. Looking at the components of the Trust Equation (Credibility + Reliability + Intimacy) / Self-Orientation), trust is built largely through words. What about actions, you say? Absolutely! That's how Reliability is created — when a Read More

Bruce Rasmussen's engaging personal tale combines forthrightness and whimsy, beginning with a marketer's definition of trust (which he claims to paraphrase): "A can trust B if B has the opportunity to rip A off - and chooses not to do so." Embedded in a story about muffins are some pretty provocative questions that Bruce asks about our own or Read More

Sex, religion, and politics are widely taught as the three topics to avoid in any relationship. Paul McCord, who writes the Sales and Management Blog, begs to differ — at least on the political front. Paul invites an engaging discussion on the downsides of avoiding discussions of politics with sales prospects. Referring to the upcoming U.S. presid Read More