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These days people consolidate everything: The phone bill with the cable bill. The water bill with the gas bill. Car insurance with homeowner’s insurance. Anyway you slice it, it just makes more sense to combine like things. Still, many companies have failed to have an “a-ha!” moment about consolida Read More

The Cost of Mediocrity is huge. This article picks up on the theme articulated in Seth Godin's new book - The Icarus Deception. Why is flying too low risky? From the CEO, right across the organization we can choose to create our best art, our best work, or we can get by, make do. But the opportunit Read More

Every brand has a mandate to attract new customers at all times. Indeed, attracting new customers is one sure way to guarantee funds without going bankrupt.

Everyone has an opinion about the way their customers feel towards them. The more you show that you care about your customer, the more they Read More

NEW YORK CITY, January 23, 2013. Pro bono pioneer, the Taproot Foundation, today announced the launch of its new program platform that will serve as a one-stop shop for nonprofits and businesses engaged in the pro bono marketplace, already valued at $15 billion. Read More

Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you?

Here’s 10 questions to help you find out:
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Securing small business financing can be challenging. Whether you are just starting out or looking to grow, banks and lending institutions can be rigorous in their lending review practices. So what are lenders looking for in a potential loan applicant? Here’s what you need to know. Read More

Email marketing and direct mail both have many things in common, both provide a way to aim specific customers for one-to-one communications, make relationships and increase sales. But e-mail marketing and direct mail differ considerably from delivery method. Read More

The discussion about social media versus your business Website and what part each plays in your online branding and marketing efforts seems a never ending one. But online marketing consultant Matt McGee maintains that in this eternal debate, online business owners should always remember that their Read More

When you think of creativity, you might think of excelling in the arts or something that it is inborn. But neither of these tell the whole story when it comes to being creative. Read More

There is no denying that video is a powerful tool. According to Forrester Research, 1 minute of video is worth 1.8m words. Video provides a multi-sensory experience - an audio, visual and emotional experience all in one. Read More