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Video marketing is one type of content that you must explore to your business's content. Here's a quick guide on video marketing. Read More

2015 was a full year. On all fronts, we’ve had growth turmoil and passion which resulted in several leaps we made on different directions. You cannot have growth without understanding and you cannot understand unless you read.

Read the complete list of the most influential marketing blog posts f Read More

Content marketing has gained tremendous popularity in the past few years. Two reasons for this are:

The changes in Google’s algorithms placing more emphasis on meaningful content.
The popularity of social media where lots of content is shared and discussed daily.
There are ghost writing servic Read More

Email remains one of the most popular and effective methods of communicating and engaging with your customers between visits. With one study reporting a potential ROI yield of 4300% for email marketing, this three-part series will help you become an email marketing expert! Read More

"There are many words that can be crammed in front of “content marketing” or “copywriting.”

There’s “data-driven content marketing,” “conversion copywriting,” and “customer success copywriting.”

But by far the most frequently used (and abused) term among non-copywriters is “SEO copywriting.” Read More

Behind all great marketing, there is one thing... Understanding. When you understand your customer, you can understand how to create ... Read More

Google increased the ante last year by releasing its “Mobilegeddon” update: an algorithm change that rewards mobile-friendly websites with greater search visibility on mobile devices. This forced the hands of many fence-sitting webmasters to adopt mobile-friendly site designs or lose out on valuabl Read More

Webinars are consistently amongst top online marketing tactics. By providing valuable information to carefully targeted audience, you attract prospects and build your email list with high-quality leads. Find out why webinars are so effective, discover the elements of a webinar cycle, and get a numb Read More

The stats that follow have been grouped into nine categories. These categories are not mutually exclusive. Some of these stats could easily fit into other categories. Read More

Whether you offer products or services, the key to keeping your customers happy and growing your business is to know what they want. Thanks to social media, analytics, and data mining, that has never been easier.

By observing what content customers and potential customers consume, businesses can Read More