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Blogging conferences in a meaningful and entertaining way is not easy. Being able to write real-time articles while taking photos, videos and promoting the content you've posted takes a unique set of skills. This post outlines several top tips on liveblogging conferences. Read More

Seth Godin is at it again. In his new book, “Meatball Sundae: Is Your Marketing Out of Sync?” — available on December 27th — Seth Godin dissects the 14 trends marketers need to embrace to avoid eating meatball sundaes, which Godin explains as such: A meatball is a worthwhile commodity. They are things we need and sold to everyone. The sundae is th Read More

Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people — it's not that hard! The first and easiest thing to do is to embed links in the body of your press release. Pick out the key phrases in your press release — yo Read More

According to a study conducted by AT&T, fully one-fourth of small business owners don't bother to concern themselves with the security of their business's data. Chances are you and your organization do business with SMBs. Which means that it's your information that is being left unprotected. That should make you angry. The results are really st Read More

A new study has found that businesses are increasingly looking to social networking and user-generated channels to improve their levels of customer engagement. Ninety percent of respondents to the Annual Online Customer Engagement Report said that a customer engagement strategy was “essential” or “important” to business operations. The research, c Read More

Danny Sullivan and Neil Patel chime in on the definition, future and legitimacy of social media as a marketing channel in an interview with TopRank C Read More

Digg has an immense amount of traffic and getting landed on the front page will send a tsunami of new readers to your blog or website, but getting on Read More

Search marketing has become an expensive endeavor. This is especially true if you are in any kind of a competitive industry. Good search engine optim Read More

I thought this was a excellent list of SEO tools. I've learned a lot about my web site. Some of it not so good. Read More

New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it's affecting their return o Read More