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"Affiliate managers are still under-emphasizing conversion optimization. A recent study of online retailers revealed that, for every $92 spent driving traffic, still only $1 spent on conversion. With under-investment like this, there’s no wonder why affiliate websites and landing pages are still un Read More

If you let your users’ natural actions help you craft the design and content that gets the best results, you won’t be guessing (or arguing) about what to do any more because the facts from an objective test like this will drown out everyone else, including the boss man (as long as it’s his idea). Read More

Every brand has a mandate to attract new customers at all times. Indeed, attracting new customers is one sure way to guarantee funds without going bankrupt.

Everyone has an opinion about the way their customers feel towards them. The more you show that you care about your customer, the more they Read More

In the last year that everything has fallen in to place and the most amazing things have happened to me in my professional life. Read on to see what has happened Read More

During the season of giving thanks and giving gifts, charitable giving can make a big difference to those in need and also shine a favorable light on your small business. But what’s the best approach and how do you claim that all-important tax deduction? Here are some tips for developing a charitab Read More

I read an outstanding, but frightening post entitle The Future Of Marketing Is Extreme!  Eric Wittlake outlines:  We are inundated by marketing today. In a Read More

I have been using three popular social sharing co-op services for a while now. These help spread your content across social networks like Twitter and FaceBook. Here is my review of each, based on my experience, and recommendations on when to use each one. Read More

This article offers 4 excellent reasons NOT to publish a Kindle ebook, from a consultant who provides Kindle services. The 4 reasons not to publish in Kindle are:

(1) Sales from a Kindle book take time to grow. It's a long term thing. If you need money right now, a Kindle book isn't .. Read More

There are an increasing number of companies, many of them online, that can reduce the friction of starting and operating a small business. LegalZoom is just one of these offering a cost effective alternative to paying for traditional legal services. Here Ramon Ray interviews LegalZoom CEO John Suh Read More

I love posts about building business relationships, because, to me it's one of the least understood parts of creating a business (or of living life for that matter.) So it probably goes without saying that I loved this post by Rosemary O'Neill on Liz Strauss's blog about building relationships. Now Read More