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When a new customer looks to buy your product or service, they are on a journey. Sometimes it may feel like a pleasant walk up a hill. Other times it seems like they are climbing a mountain with obstacles in the way. Can you simplify the stages of your customers' journey? Read More

Much debate surrounds the notion that an entrepreneur is born with innate entrepreneurial abilities. Many believe that specific genes are present in all successful entrepreneurs. In fact, a 2008 study of identical versus fraternal twins concluded entrepreneurship has a genetic link. Read More

I'm not saying that franchise ownership is totally risk-free. What I am saying is that your financial risk can be mitigated if you do several smart things. Read this franchise blog post to find out what they are and learn how to increase your chances of success as a franchise owner. Read More

The saying, “There’s strength in numbers,” applies to just about everything—and even to lead generation. Here are some ideas for how a small business can gen Read More

Lately we have witnessed some terrible leadership. Why do such leaders get followers? Maybe this Harvard video with London Business School's Gareth Jones has the answer: Read More

Recognize these 35 social media sites for do-follow backlinks? Looking for a way to filter spam from Facebook? Learn this and more in #FridayFinds. Read More

Case Study - I demonstrate how I used my podcasts to generate more visibility and profit. It's just one way you can reuse your existing content to make more money. Read More

The multitude of crisis management strategies do give the impression it’s almost impossible to manage disaster when it hits you. But is it really so difficult? Read More

Using a social media network may open you up to identity theft. Be selective about what you share on your profile to protect your identity. Read More

Has Google’s “Hummingbird” algorithm affected you? What tools are you using to check? Facebook contest ideas and social media no-no’s in #FridayFinds. Read More