Lyceum voted on the following stories on BizSugar

Shifting Your Content Marketing from Good to Great

Shifting Your Content Marketing from Good to Great Avatar Posted by SamWarren under Online Marketing
From 8 days ago
Made Hot by: DigiTechBlog on February 2, 2016 2:09 pm
Content marketing is still king, but how do you take your campaign from good to great? We'll dig into it here. Tips, tricks and tools galore! Read More
When the answer to the most important question — your company’s Story — serves as the core of your digital marketing strategy and your employees are vested in your company’s Story, that’s what I call StoryVesting. When your customers’ pain points, needs or wants are completely aligned with your pro Read More
A marketing positioning statement is like preparing for the story of your product or service. While it may seem like an unnecessary step, it’s absolutely critical for maintaining clear, consistent and effective messaging across your platforms, mediums and channels. So let’s take a closer look at ho Read More
As social media continues to grow, more and more social media management tools have become available, but how do you choose one? Lilach Bullock has some ideas. Read More

How to Brand Your Business

How to Brand Your Business Avatar Posted by Rieva Lesonsky under Marketing
From 8 days ago
Made Hot by: thelastword on January 31, 2016 4:37 pm
Understanding the basics of branding can help you take your small business further. In this post, Rieva Lesonsky provides easy branding tips. Read More
Cash registers have been around for the better part of 150 years and over time, the traditional electronic POS system has become as much of a hindrance as a help to retailers. That’s why more and more store owners have made the switch to working with mobile POS apps since the mid-2000s. Read More

5 eCommerce Stores That Are Easy to Add to Your Website

5 eCommerce Stores That Are Easy to Add to Your Website Avatar Posted by sannwood under Technology
From 8 days ago
Made Hot by: fusionswim on February 2, 2016 2:37 pm
It's not your parents' eCommerce platform anymore. Today's online storefronts can be set up and added to a website by nontechnical entrepreneurs. You can literally be selling within a couple of hours, and for a few dollars a month (or less!) with these platforms. Read More
The reason why most websites don’t get enough search traffic is because either they don’t do any keyword research or they pick keywords that are impossible to rank for. How are you supposed to get more traffic from Google if your web pages are not targeted by the keywords that your target audience Read More
If you ask a person on the street which word is likelier to contribute to personal and professional success—yes or no—that individual will probably choose the former. But as many leaders in the world of business and politics will tell you, learning to say no can be every bit as important as knowing Read More
What is the culture of now? How does instant gratification influence the marketplace? There are some answers, but the future is tough. Read now about how your company can work with and compete in the Culture of Now. Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …

Contributor of the Week Sets Small Business Example

When John Paul Aguiar launched his blog two and a half years ago, it was with a much loftier goal than simply finding a … More
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