Lyceum voted on the following stories on BizSugar

It’s easy for an entrepreneur or a CEO to feel like a leader when things are going well, but the challenge is to keep that confidence and drive in the face of economic downturns, business turnarounds, and stressful personnel situations. Working twenty hours a day, losing your cool, and falling back Read More
Google AdWords created a new headache for digital marketers earlier this year. Google confirmed that paid search ads would no longer be displayed on the right side of a Google search engine result page. What impact will this change have on digital marketing and customer experience. Read More
BigCommerce, an Australian-based ecommerce startup that provides storefront software to help you get your products online and start selling, has announced it is entering into partnership with eBay to provide a scalable solution for efficiently managing of inventory and orders on both marketplaces. Read More
We've all heard (probably way too many times) that people like to do business with people they know,like and trust.

None of that happens until a sense of propinquity is established.

Don't know what propinquity means?

Check out this post and I'll not only define it for you, I'll show you ho Read More
My guest on episode 53 of the Content Champion Podcast is experienced marketing professional Simon Dunant. Owner of digital marketing consultancy New Rise Digital and presenter of the Podcast Power Marketing Podcast – Simon is also an author, conference speaker and course creator. And it's his late Read More
In show 51 of the Content Champion podcast, I'm delighted to be talking with Will Hoekenga, the experienced professional copywriter behind Copygrad - one of my favourite writing blogs. Will has developed a 'copy hierarchy of needs' to ensure our copywriting always meets our prospects' requirements Read More
I'm excited to announce that this is the 50th episode of The Content Champion Podcast. So to celebrate this milestone, I'm discussing strategic writing that attracts more traffic, subscribers and sales with special guest Tim Soulo. Read More
It’s been eight years since the 2008 recession.

I believe we are in a massive recession right now but the media can’t call it that because by definition we aren’t there yet. A recession is defined as a period of temporary economic decline during which trade and industrial activity are reduced, g Read More
Some experts suggest that where a company is heavily reliant upon the Internet for lead generation, having accounts on all the major social networks including Facebook, LinkedIn and Twitter is one way to ensure maximum exposure. As a small business, however, you may not have the time or money to do Read More
Starting a business is a very exhilarating experience. In the beginning, a new entrepreneur will experience a mixture of feelings comprised of fear and pride. Once sales (regardless of profitability or sustainability) start rolling in, a sense of validation and empowerment will take over. To have y Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …

Woo-hoo! It's Sherryl Perry: BizSugar "Contributor of the Week"

As anyone who regularly visits the BizSugar community knows, we absolutely love our contributors. Contributors … More
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