Lyceum voted on the following stories on BizSugar

Building your personal brand is how you make your presence known. Companies like Coca Cola, McDonald’s, and Apple have well-known brands that are popular around the world, but branding isn’t just for companies these days.
Developing and building your personal brand is an important part of deciding Read More
Small businesses have changed how they compensate employees over the past 40 years. That’s not surprising given all the changes in the economy and society that have occurred since the mid-1980s.
I have written about many of these shifts before:
While big companies have always paid more than small Read More
A great social media marketing strategy for your brand is essential to building an audience online. If you really want to stand out, there are two big social networks to tap into, and these are Pinterest and Instagram.
Would you like to have more influence? Whether you are just beginning your mark Read More

Content Marketing Your Event in 5 Snackable Bites

Content Marketing Your Event in 5 Snackable Bites Avatar Posted by elainerogers under Global
From http://thesmarttrain.com 6 days ago
Made Hot by: fusionswim on March 26, 2015 1:30 pm
5 easy to follow top tips on Event Content Marketing. Event Content Marketing is about legacy and milking what you’ve done in the past to feed future marketing campaigns. Read More

Digital Marketing Strategy Part 1: Buyer Personas

Digital Marketing Strategy Part 1: Buyer Personas Avatar Posted by Jimmy R. under Marketing
From http://www.moon-marketing.co.uk 6 days ago
Made Hot by: sundaydriver on March 26, 2015 11:39 am
How do you make sure that you are marketing in the right place? How do you make sure that your marketing methods/materials are as good of a fit as it can be to your ideal customers? This guide (and the succeeding ones will help you with just that. Read More
Public speaking is a great way to market your business and become known as an expert in your industry. But it rarely comes naturally and takes some practice.

To help you on your way to public speaking success, here are ten tips and tools to help you learn to embrace your nerves, delive Read More
Book publishers hate him and his customers adore him. Whatever your feelings about Jeff Bezos, one thing is indisputable - he’s one of the most brilliant business minds of our time.

Over and over, Bezos has used unconventional strategies to triumph over his competition. Here are 3 business princ Read More
The global eCommerce market continues to expand annually. Internet availability in more regions means new markets are constantly emerging, while the growth of online sales in existing markets continues to increase with no signs of slowing down. Here we take a look at the top 10 countries for eCom Read More
There’s no denying Amazon is a giant among e-retailers.
But if there’s one area where the company apparently wasn’t making strides was providing an eCommerce platform for others.
Several reports have confirmed that Amazon will close down its Webstore service in July 2016. The company began notify Read More

Brand Name Legal Questions to Ask Before Picking One

Brand Name Legal Questions to Ask Before Picking One Avatar Posted by lyceum under Startups
From http://smallbiztrends.com 7 days ago
Made Hot by: sundaydriver on March 27, 2015 9:08 am
If you’re starting a small business or developing a new product, you need to give it a name.
That name will become your brand name and it has the potential to become very valuable. You need to make sure you pick something amazing.
However, picking an amazing brand name isn’t enough to position yo Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
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Joanie Mann @JoanieMann Makes Sense of Business Technology

Many business owners find the changes in technology confusing. Cloud hosting, web-based accounting, online business … More
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