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Identifying keywords for Pay Per Click (PPC) ad campaigns is a dynamic and never-ending process that demands continuous improvement. The key to conversion is within your keywords and how effectively you use them. Data-driven keyword research is a must to remove any guesswork from the process. Read More

Looking for trouble-when looking at franchise opportunities, isn't something most prospective franchise business owners want to do. But, it must be done. Read why. Read More

When you have teams made up of people in disparate places, keeping them engaged can be one of your biggest challenges. Without daily face-to-face contact and social interaction, some people who work solo at home may feel isolated. The following strategies and techniques help to keep the entire team Read More

Hiring apps make it easier to add job openings to job boards, encourage more candidates to apply for your jobs, aggregate resumes in one central area, sort and search through resumes to find the skills you're looking for, and more. Here are 6 apps that can streamline the hiring process. Read More

Many small businesses use social media to get traffic to their e-commerce stores. Or, if they sell services instead of products, they use social media to generate leads for their services. Here are five steps to making social commerce work for you and help you get more sales. Read More

More and more people are leaving traditional employment to become digital nomads. Who are they and how they disrupt work, as we know it? Read More

Traveling doesn't just provide a wealth of great life experiences; it can also help prepare you to start your business. Here are five things entrepreneurs can learn from traveling—as if you needed another excuse to plan a trip. Read More

The back-to-school retail market is the second-biggest spending event of the year and a boon for retailers. That doesn’t mean small businesses can’t get a share of the pie. According to the National Retail Federation (NRF), more retailers are getting in on the action each year and giving shoppers a Read More

This past month has seen some major changes to a popular social networks, a massive worldwide marketing event, and the rise of a surprise summer hit. Here are the critical questions these hot topics have left us looking to answer. What are your thoughts? Read More

In another exclusive excerpt from The Content Marketing Coach, we help you tackle the question “to outsource or not to outsource?”

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