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To succeed in social media, you have to do the work. That means putting a plan in place and taking an integrated and strategic approach. Here's 10 ways to improve your social media strategy immediately. Read More

I caught up with Adele Revella, CEO of Buyer Persona Institute, and author of Buyer Personas. Adele's unique perspective derives from decades of experience as a sales and marketing executive, trainer and entrepreneur. In this podcast, we talked about buyer personas- they’re built, so now what? Read More

People always ask me how I’ve built up such a huge audience for my blogs. Part of my secret sauce? ... Read More

You've probably heard the terms "lean" and "agile" when it comes to startups, and perhaps even in connection with marketing. But there's another important concept that many marketers forget: marketing velocity. Here's how marketing velocity can help your team succeed.
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Like many other career-minded business professionals, are you still waiting impatiently for that appointment to a leadership position, so that you can begin demonstrating your real leadership ability? In reality, you are already being evaluated for leadership by the habits and attributes you demons Read More

t’s that time of year where we should take stock, review, tweak, change, enhance and re-commit. This should be an annual, serious activity for all small businesses.

As I look back to 2007, when I started my social media business, there has been an extraordinary transformation and evolution in o Read More

Drones and virtual reality are both growing trends in the tech sector. And now, the two concepts are combining in a new sport — drone racing.
Here’s how it works. Drone pilots use virtual reality headsets to fly drones around an obstacle course from a first person perspective. Drones fly in differ Read More

Tis the season for Starbucks red cups, Coca Cola polar bears, the majestic Clydesdales, and more. The holidays are a marketer’s dream come true. If you play your cards right, Q4 can be incredibly profitable for you and your business. Read More

Since 2007, the number of high potential technology companies receiving seed or angel rounds of financing has increased dramatically, while the fraction of those businesses obtaining follow on financing has declined. Some observers have claimed that this pattern shows evidence of a Series A financi Read More

Over the past five years working in the digital marketing space, I have found that freelancers can’t seem to get enough work. I hear it all the time. They’re always looking for more and more work. This baffles my mind a bit because there is just so much work to be had. I think the true reason freel Read More