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A social news site emulates the Digg model and offers small business people a focused web presence for issues of interest to them. bizSugar launched with the goal of reaching small and medium businesses with a social media presence dedicated to business interests. Read More

I'd like to point out a few small business technologies (in no particular order) that I can proudly say are worthwhile, reliable, and will—drum roll, please—work. (Submitters note: While this is a good article, I think he should have replaced MS SQL with MySQL. It works like a charm and has a small business price tag -- free) Read More

Yahoo Inc. this week introduced a new monthly Web Hosting service for small and medium sized businesses, which provides unlimited hosted storage capacity and bandwidth. Read More

With the millions of websites out there, you think you're safe. You think the statistics are in your favor. That your website would never get hacked. Well, I'm here to tell you it CAN happen to you. The Small Business Trends website was hacked this past Christmas Eve. What happened is part of a larger and disturbing trend in which small-business Read More

This is probably the best analysis I've seen for creating an effective call to action for your website. According to Ann Smarty, "With calls to action everything is important: the color of your buttons and supporting elements, the language you use to describe the action, the place on the page where you locate them, the additional elements that e Read More

While there is no single element or component that accounts for a mailing's long-term chances, analysis of long-term controls received by the Who's Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an Read More

Are we in a recession? Maybe, maybe not. However, let's assume that the US economy will be in a recession and that as marketers we need to work within that reality. Here are some tips for what you should do. Read More

Got a key position to fill? Hiring good employees is the foundation of any successful business. But selecting the right ones is hard work, and the interview process is often the most important step in the process. Here's how to figure out if the candidate sitting across from you is likely to become your next Employee of the Month. Read More

Following declines in 2006, small-business hiring rose by 4.3 percent last year, even as labor costs went up, according to SurePayroll. Based on payroll data from more than 18,000 small businesses, salaries rose by 4.2 percent to an average $32,609, the Chicago-based payroll services firm reported. Read More