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Now that executives are increasingly working as free agents, it is no surprise that their assistants have turned to the same business model. And as more people try to figure out economic survival strategies that are not dependent on single employers, I expect to see more segments of the workforce turning towards some form of free agenting. Read More

This is a blog post from earlier this year - 5 secrets for search engine marketing success, geared toward small businesses and local marketing. Read More

The most efficient and effective tool is worthless unless it is used by someone that understands how to use the tool to its fullest capability. Worse, the tool can often cause more harm than good when used improperly. Read More

Finding the latest trends in the media can clue you in on ways to make your business newsworthy. Becoming newsworthy is an entrepreneur's first step towards growing their business through publicity and public relations. Read More

Potential clients will ask a lot of questions before they hire you. They will want to know about your experience and qualifications, when they can expect the project to be completed and, of course, the price. But there are two pieces of information you should never reveal, no matter how many times they ask, or how many ways they ask. Read More

Both Democrat Barack Obama and Republican John McCain have advanced a broad array of tax proposals that are complex, hard to understand, and on many points, difficult to compare. But the Tax Policy Center of the Urban Institute and the Brookings Institution, two nonpartisan research organizations, recently published a study that provides the best Read More

At some point in time we have all attended a not so productive meeting. We even wonder why we were asked to attend. I offer 18 tips for the meeting chair and participants on how to make meetings more effective. Read More

The internet is a copy machine. When copies are super abundant, stuff which can't be copied becomes scarce and valuable. From my study of the network economy I see roughly eight categories of intangible value that we buy when we pay for something that could be free. In a real sense, these are eight things that are better than free. Eight uncop Read More

Studies of customer profitability in many businesses have found that only a small percentage of accounts are responsible for all of the firm's profits once costs related to acquisition, service, and support have been factored in. The staggering truth is simply this: many customers cost more to serve than they bring in revenue! Read More

Getting users engaged with your content can result with a sale, subscription, bookmark and return visit. One of best ways to increase reader engagement is to make sure that your site architecture interlinks related content and displays them in a way which encourages the user to click around. If the first article doesn't result in a subscription, t Read More