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Today it’s all about the subject line. You may have the most compelling, well-written small business press release. But if the subject line doesn’t capture their attention immediately and make them open the release, all that work is sitting on the curb. You can refer to the PR Toolkit for small business to find examples of other bad press releases. Read More

The number of social networking sites a business can use to promote itself and interact with existing and potential clients is very high at the moment. Just to mention few of the most popular at the moment: LinkedIn, Facebook, Twitter, FriendFeed, Bebo etc. Read More

Wikis have become very popular nowadays and are being used by people firstly for sharing knowledge and expertise on a topic with others. In a nutshell wiki structure allows one to create a webpage which can be accessed and modified easily by everyone. Read More

The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It's important to use testimonials the right way because it's definitely frowned upon to use a testimonial in a misleading way. Read More

Wow! Dozens of business articles were submitted for the Sugartone Sweet Business Blogging contest and there were literally hundreds of votes and comments, both here on Bloggertone and also on BizSugar. Read More

Knowledge is cheap, ubiquitous, indexed, accessible, and portable. It is no longer power. The new power is wisdom. It is the ability to make choices that generate the best results and outcomes. Read More

We put a lot of time and effort in trying to come up with a great idea - something unique and original that will cut through and garner attention. But maybe searching for a great idea isn't such a...great idea. Maybe that great idea is just going to waste your valuable resources? Read More

A lot of the focus today is on what marketing tactics and tools you should use and it is a little like one size fits all. All of them have a place, but the trick is understanding if they are right for your customers and your business. Marketing tactics should be chosen last, here are marketing tips to show you how. Read More

I have recently learned that hospitals are businesses, patients are clients and the human factor is key! From comprehensive intake to quality of service to "bedside-manner" to listening, to plans of action, reputation and discharge, all of the lessons and principles of succeeding in business can be found in great medical institutions! Read More

Online business professionals have to deal with issues which can have a huge impact on their success. Here's a look at how a golden touch mindset can help you find the traction you need to move your business forward. Read More