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We all love presents, right? Of course. Think about the times you’ve received a gift from a vendor. It probably made you smile, and you likely felt it was pretty thoughtful (unless you got fruitcake. Then you might have felt confused). Now think what you did after you got the gift. Did you buy from that company again? I bet you did. Read More

With avatars and favicons, your logo is being pushed into a square shape. Develop one version of your logo that is used whenever a square format is requested. Read More

A good technology road map will show you how technology can serve your needs. Technology need not be a headache. It actually can help you stay competitive and reduce costs. Read More

Is TV advertising one of the staples of your small business marketing plan?  Are you being hounded by the local station reps to run an ad?

The Super Bowl, the holy land for TV advertisers, is showing that TV may not be as powerful as it once was: Read More

Disaster can bring out the best in human nature. A massive rescue effort is mobilizing as we trudge off to work today. But it also brings out the ugliness in people. After any disaster, a cottage-industry of greed and corruption swings into action. Give if you can, but "Donor Beware!" They are already preying... Read More

Receiving more Facebook Fan Page invitations than you can handle? Here's a Social Media Fable with a happy ending. And you get to pick the moral! Read More

These are the most used social media websites at present. Nevertheless the Internet offers an incredibly large variety of social media networking sites. Some have chosen to structure them under categories such as: blogs, wikis, video sharing tools, picture sharing tools, links sharing tools, discussion tools, micro-media publications, social aggregation/ life streams and so on. Read More

Online platforms have a long track record of providing advertising as a business model, but few have implemented direct lead generation functionality as part of their business models. Enter the team at SlideShare.net who recently announced the launch of two new business services. The first service, AdShare, allows users to promote their presentations on SlideShare by paying a pay-per-click rate. Read More

Too many people look at customer service as a cost center, when it really should be a profit center. I recently read B-A-M!: Delivering Customer Service in a Self-Service World and it’s an important refresher and reminder of the importance of great customer service. Customer support is something I’ve obsessed over for many years. Here are 9 important reminders + revelations from B-A-M. Read More

How do you use Twitter? How do you make Twitter profitable? These are questions asked of me frequently and below is an overview of how I personally use Twitter. First and foremost I look at Twitter as a stepping stone in building a relationship with potential clients and partners.  Twitter, for my business, is not a great tool for ongoing relationships.  I cannot carry on a meaningful conversatio Read More