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Most sellers are not trained to see things through the buyer's lens. But if we set down our own lens and walk around to the buyer's side to see their view, we'll understand their situation with more clarity and exponentially increase our ability to bring them value. Read More

Have you been to a specialty kite shop? Kites ranging in price from $34 to $1500 are easy to find. This weekend I purchased the top of the line “2 for $3.00” model from a non-Kite shop. In fact, I think I was at a pharmacy. Look, I'm not a professional Kite flyer; I just need the thing to come with sting and stay in the air. Read More

Welcome to the world of "credit card shaving." Like mathematicians searching for the right formula, thieves painstakingly try out combinations of 16 digits until they come up with a series that fits someone's card number. They grab gift cards found in most grocery stores and craft their own credit card or debit card -- shaving numbers off the g Read More

The New York State legislature has passed a law requiring online retailers to collect sales tax on items shipped to New York inhabitants, regardless of the retailer's base of operations. Read More

Gas prices are rising, real estate is in a slump, and economic naysayers are having a field day. Do you allow yourself to get sucked into the negativity? Or are you focused on growing sales? Deborah Brown took a little trip around the Web to see what steps others are recommending to make your business thrive when the economy is struggling. Read More

One way of benchmarking online success is to beat your competitor traffic wise. Pandia takes a look at online services that try to measure the traffic of web sites. Read More

6 Landing Page tutorials that get you creating killer landing pages. 12 Real-life Landing Page Make-overs. Read More

From the page: "If I'd known then what I know now, would I have gone into this business? I don't know. But here's some wisdom I wish I had back then" Read More

VISA opened up an IPO yesterday and raised nearly $18 Billion, in the largest IPO in history. Read More