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Right now, classic demographics, such as 'Men aged 18-24,' just won't cut it anymore. I've asked MarketingSherpa's research team to conduct a formal study examining the changing demographics of our fair nation in the face of this seemingly endless series of economic crises. You can expect new demographic reports to appear in future Sherpa new Read More

Yes. No. Well, sometimes. Whether negative advertising works depends on who you ask. Ask a political campaign manager, and the answer is yes. Ask an product advertising manager, and the answer is no. Usually. I'm thinking about this for two reasons: Read More

Let's face it, we're experiencing more than “interesting” economic times, especially those with a marketing responsibility in-house and at agencies. Read More

Trend Micro's consumer security product manager has recommend people not to buy antivirus products, including his own. But there is a method to his madness, he assures. David Peterson, consumer segment director for Trend Micro's ANZ business, said only a handful of the top 10 security threats these days are viruses, with downloaders, Trojans, k Read More

If you read my previous post, you know I'm pretty angry right now. I don't like seeing good people get lousy service, especially when it hurts the future of their business. So I've channeled that anger into a list of things that any competent internet mar Read More

John Jantsch shares his top seven quick fix strategies to re-energize your marketing today! Read More

Google does a lot of things that can help local businesses market themselves and become more visible to potential customers. They recently announced a partnership with NBC that will have Google distributing ads on NBC channels while addressing local markets. Read More

In a standard custom logo assignment, the average graphic designer develops six concepts for evaluation by the business owner client. Only one of those will be used, leaving five creative logos to be stored away—and probably never seen again. Enter IncSpring, a beta site that aims to help designers with ideas and business owners seeking same find Read More

Here's a question for you: If you had to pick one move that you've made in your business (past or present business) that had the biggest impact on profitability, what would it be? Just as for other articles here in the Small Business Success Center, I once again polled several entrepreneurs. This is how they answered the question: Read More

Good review of why the size of your small business matters in federal procurement Read More