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A business logo is more than just a name or symbol. It represents the identity of your entire business, which is why having a strategy around business logo is very important. Read More

Using Facebook to market your small business is nothing new, to be sure. But in this podcast, consultant John Jantsch of Duct Tape Marketing gives us the latest overview of this rapidly evolving social media platform -- and how small businesses can use it. In particular, Jantsch gives us an overvie Read More

People are very quick to give negative feedback, but it is even more important to communicate positive feedback. Correctly given, positive feedback can be much more effective in getting people to change their behaviour or attitude. Read More

Content marketing is just two words.

But it has evolved to become a complex intersection and eco-system of art and science.

For many of us it is a confusing mess of different opinions and disciplines fighting for our attention.

We need to distill the clutter and noise of shiny new ideas an Read More

I cannot put my business on hold for the baby, and I cannot put my baby on hold for the sake of business as well.

So yes, I found a way to make it both happen at the same time.

I share how I got a way around and what works for me because I really hope these tips will help you if you happen to Read More

For the past couple of years, influencers have played a major role in promoting brands — both locally and internationally. While some marketing campaigns solely relied on influencers, I noticed that many brands used influencers alongside traditional celebrities. At the same time, I also noticed tha Read More

With the rising interest in machine learning and artificial intelligence, live chat software companies are asking—how can we use this tech to drop the cost for our customers? It’s an exciting time of experimentation, trial & error, and data crunching. Will the bot stay in the background or will it Read More

There is nothing like a unique first impression.

Business Card is a key Brand Identity Item that still matters a lot!

Find out what you should take under consideration when designing your personal visiting cards and 5 top-line apps to create them online!
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As an ecommerce entrepreneur, you've made a few mistakes and wrong turns over time. But what if you had a way to travel back in time? What would you do differently? What have you learned that you would tell your younger self about how to succeed in business? Read More

Any entrepreneur or business owner knows that the only way to scale their business effectively is by having Standard Operating Procedures in place.
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