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In advertising and marketing, the humble adjective is key! The power of description can transform the mundane into the compelling, the common into the exceptional, and in the case of one restaurant...the tasty into the mouthwatering and delectable! Tips and advice to describe your business to success and profitability... Read More

Think verbal communication is the only necessary skill in sales? Think again! Author Ralph Allora discusses the need for excellent written communication as well. Read More

If your customer is your real friend you will want him to make money — and salespeople can’t make money unless the customers do. Read More

The Kitchen Nightmares show on Fox is not just about kitchen drama. There are some very significant small business strategies to be learned that are extremely valuable to you as a business owner. Read More

Shane Ketterman is the Founder of Gorilla-Force and he started his businesses based on years of experience as an IT professional and his passion for marketing, social media, and being a change agent. Shane is working on an e-book on this very topic and he has appropriately titled it “Rewire.” Shane shares his insights on how to move from commodity to experience. In other words, how to take a ser Read More