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Despite the fact this plugs a neat postal service (UK only), it makes some good points on complacency - i.e. marketing spend on new clients can be a waste if you gain 10% more clients a year, yet lose 10% of existing clients by ignoring them. Read More

It's a frighteningly common myth - small businesses who falsely believe their data is safe. After years in IT, featuring numerous calls from people asking to be rescued, I assembled this quick guide which can help any small business avoid the misery. Read More

The right incentive can make a significant impact on response rates, whether it's used to build lists and generate leads or increase online sales. But how do you determine which incentive will overcome friction best and deliver maximum return? And which common errors should you avoid? Even if a site or page has been 100% optimized for severa Read More

After going bust, and seeing the credit crunch on the horizon about to turn towards small business, here's a few tips for what to pack in your small business survival kit Read More

Many people aren't purely mercenary in their business dealings. They care about fairness -- and they should because doing so can maximize their profits. When people are fair minded, they don't need to waste time on elaborate negotiations or enter into complicated contracts to coordinate their marketing channel and maximize profitability, accordi Read More

biz Sugar founder talks about why he launched the site and his tips for entrepreneurs. Read More

When you are negotiating a debt settlement, it is important to appeal to the debt collectors' sense of compassion.Understand that a debt collector is also human. This may be hard for anyone to believe as most times they portray themselves as being leeches. Read More

Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally. One of the keys to tapping the systematic generation of referrals is to identify and address the customer touch points that add up to lead a customer to the logical and emotional decision that your organization is referable. Read More

Microsoft this week unveiled Microsoft Online Services for companies of all sizes. Previously, and somewhat incongruously, MOS had been available only to companies with 5,000 employees or more. Now, it's out there for the audience that seems most likely to crave it, SMBs.

MOS consists mostly of hosted versions of Exchange and SharePoint serve Read More

As the knock-on effects of the credit crunch begin to bite in the small business world, this article examines complementary diversification as a method for spreading your risk across other product/service lines. Read More