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In this episode of Marketing Nerds, Caitlin Rulien sits down with Jim Dicso of SundaySky to talk about content personalization, and what makes it cool versus what makes it creepy. Jim also shared how to do content personalization right, which platforms to use, and what tactics brands should avoid. Read More

Like any social network, your LinkedIn presence and activity will be better the more connections you have. Here's how to do it easily. Read More

You'll find hundreds of articles praising the benefits of automation. You'll find very few warning of the dangers. This is one of the very few. Read More

It's Christmas in July! Now's the time to start planning for how you'll market this holiday shopping season with your online marketplace. Read More

Every business and website needs to make sure that they are listed in search engines and directories. It doesn't matter how great a website design you have, if customers cannot find your site, you will not earn revenue. Read More

China has changed a lot much more than usual in 2015. Indeed, the China’s economy has slowed down. That’s why, the President Xi Jinping has strengthened his power, which will involve huge shifts for 2016. Read More

Gathering documents while applying for a small business loan is often a hassle. Yet there’s no way to avoid loan documents when you’re trying to secure funds. The best way to minimize the hassle is to be prepared and understand how to value a small business. In other words, know all the loan docume Read More

With the growing need for customers to compare insurance products before making a purchase, the concept of insurance aggregators was introduced. Read More

Social media marketing is a rich and valuable practice for most companies. Countless opportunities, from visibility and reputation to new partnership and employees, are out there for the taking. But most businesses think of social media as existing in only one dimension: one surrounding the corpora Read More

Every new venture that survives the first five years starts to drift away from their entrepreneurial thinking, and assumes they have achieved the path to longevity. In fact, even within Fortune 100 companies, almost 90 percent have encountered growth stalls or flirted with failure, or worse, in the Read More