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Your business depends on customers to survive. Advertising and marketing strategies can become expensive, and some tactics turn out to cost you more money than the revenue that they generate.

Business networking can cut your advertising expenses significantly while growing your customer base. Read More

As we head into the holiday shopping season, retailers are hoping that we are ready to spend some money. It looks promising: Last year online spending for Canadians surpassed $15 billion, most of it done using credit cards. A similar trend is happening around the world. Read More

You’ve got to know who you are, what your purpose and focus is and where you intend to go with your blog. Read More

Welcome to my new Blog Audit Friday!For those of your who live outside the U.S., a note about what today is. The Friday after Thanksgiving day (which was yesterday) is called "Black Friday" because It's the biggest and the most insane shopping day of the year!So if you are joining me here today - t Read More

“An executive is a man who decides. Sometimes he decides right. But he always decides.” – John Patterson.
To me, decision making is the absolute essence of business. Nothing else involves so much risk and courage. Read More

Facebook is growing at a pronominal rate and now with over 1.7 million Irish Facebookers it’s become a busy place. There has been a massive increase on the number of business pages on Facebook. I very often click the Like button spontaneously and never return to that page... Read More

Before starting up a new business, always have a business plan written as a guide to what your goals are for your business. Visit some other businesses, which have recently started up and ask questions about where they purchased their furniture, office supplies, etc. Read More

Last week, on November 19, 2010, Jonathan Farrington, Chairman of the JF Corporation, and proprietor of Top Sales World, created a list of the top 25 sales blogs. He was kind enough to include me on his list. Read More

What do you think about someone tweeting on your behalf? For example someone tweeting with me @_Sians and it’s not me answering - it's a ghost tweeter Read More

When marketing your brand there are lessons to be learnt from many people. Here are a few that were shared by someone mowing the lawns. Read More