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How to use Instagram to build brand awareness through photography and connect with your target audience. Read More

Jump start your visibility with this Famous in Your Field tip on using LinkedIn to find reporters, journalists, bloggers and writers in your local area or industry. 92% of all journalists are on LinkedIn. Why? Because it makes their job easier. Read More

Negative keywords now play an absolutely vital part of any AdWords campaign. My video explains what they do, what the benefits are and how to add them to your AdWords campaigns. Read More

In this digital age, we at EMSI wondered which forms of publicity and PR had the biggest effect on our choices for the presidential election. Read More

Here are ten stats that illustrate the increasing role online content and social sharing now play in news consumption and political persuasion. They also provide some key insights for organizations about how peer influence, online giving and news content can be used in marketing. Read More

One of the great things about authors is that they are often very flexible and open to adapting successful marketing strategies from other fields. So let's see what we can learn from the mommy blogger, giveaway and coupon section of the blogosphere. Read More

Issue: Employee retention problems which is due to a very unpredictable flow of work requiring employees to be ultra flexible with their work availability. Read More

Does your company allow napping on the job? Might want to think about it because it could be extremely beneficial for productivity! (Yes, you read that correctly.) Read More

There are three key ways that workplace volunteering translates into better workplace engagement ... Read More

In the era of social media, you'd think Virgin America would care more about customer service. And that Sir Richard Branson, a customer service God, would, too. Read More