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2017 has been a big year for social media. Twitter has seen a 280 character upgrade, visual platforms such as Instagram and Snapchat continue to expand (with rumours of an upcoming 4x4 layout surrounding Instagram), and live stream videos are now one of the most engaging forms of content. With only Read More

With a million and one things to do, it’s within every small business owner’s interest to automate operations and save time where possible. Though with cash flow and expenses on a tight leash, forking out thousands of dollars on automation isn’t feasible. This is when free automation tools come int Read More

Happy New Year!

Today is the first day of a blank slate. What will you make of it with your business? Read More

This time of year, I’m typically writing articles about the importance and value of sending clients gifts. While I completely advocate doing so (and am pretty proud that I ordered my client gifts in November!), this post is about something more intangible. Read More

While some small businesses are still scared to try influencer marketing, there are plenty that are using it to sell their products. Businesses hesitate because they think influencer programs are expensive. There are several other myths associated with influencer marketing that keep away small busi Read More

We must be motivated to make a change. Setting a goal sounds great, in theory, but I’ve seen too many people wait until they were forced to change before doing it. Here’s why. Read More

Every marketer has his or her own favorite methods and tools. But branching out can sometimes be beneficial. That’s why it’s a good idea to learn what strategies are working well for other entrepreneurs. Here are some insights from members of the online small business community to help you create a Read More

Building a digital marketing agency is the new business model these days.

It is the surefire way to make passive income if you start it right. Read More

If you are new to online advertising and trying to decide whether to use Google Adwords or Facebook Ads, then this video is for you. We discuss both Google Adwords and Facebook Ads and all of the differences between to two and how each platform works. Read More

You represent your brand, but if your brand doesn’t offer anything to the public, you’re not likely to attract customers. It needs value. Fortunately, your brand most likely began with a good idea, and it can provide real value to clients. The trick is communicating that to your audience and being Read More