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Customer feedback in the consumer marketing world has become an art form. Comparatively, B2B companies seem to lag far behind in having clear, sustainable ways to collect feedback, as well as having formal business process to make sure collected feedback is actionable. Read More

Usability (as well as accessibility) is a too broad topic to be discussed in one post of course. Besides, I am no professional web designer or usability professional to offer any expert advice on that. Still I've come across a couple of fun and useful tools that should be shared at SEJ: Read More

All managers want their employees to meet their expectations and goals. That's why it's important for managers to set clear, concise performance standards for themselves and their employees, and to know them inside and out so everybody benefits. Here's how to make this happen. Read More

In the ongoing effort to achieve relevance in online advertising, marketers increasingly use combinations of ad exchanges and networks to gain the most efficient and successful audience targeting and reach. But innovation is opening up new pricing models and value added services. Read More

How do you turn an initial contact with a prospect into a fully-fledged business relationship? It's the essence of sales - but it's an area where many people really struggle. Read More

Want to get more customers to your web site? Best-selling author, Scott Fox, lays out his "Distributed Engagement" theory of online marketing that can boost your sales. Learn why you should reach out to customers online where they already are - Facebook, Message Boards, Online Communities, Twitter - instead of hoping and waiting for them to Read More

Because customers often use price as the dominant factor in a sales negotiation, sales pros need to demonstrate that sometimes the higher price is actually a better solution — a higher value. Here's how asking the right questions and utilizing value-added selling techniques can help salespeople satisfy their customers without getting themselves c Read More

Guy Kawasaki, best-selling author and former Apple evangelist, talks about how he became successful, and how you can do it too. Read More

Why do bloggers put so much focus upon growing RSS subscriber numbers to their blog if most of them only ever read your content in Feed Readers and don't visit your blog? Read More

How can your company start to increase its familiarity and trust online? As sales slow and employees have more idle time, utilize that time for online public relations. At the very least, it can help sustain sales over the coming months. Once the economy turns around, you'll have a competitive advantage with better links, better brand image, and Read More