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Creativity comes from knowledge. The more knowledge you have, the more creative you can be. Applying creativity to your business has the primary purpose of generating profits. If it doesn't generate profits, it's not creative. Here are some ways of gaining the knowledge needed to be more creative. Read More

The definition of spam has effectively changed from “unsolicited commercial email,” to the more general definition of "unwanted" based on a recent survey. The survey sought to determine consumers' perceptions of what spam is, why they report emails as spam and what they think happens when the “report spam” button is clicked. - Over half of Read More

What is demographic bidding? It's a feature that helps you target your ads to users of a particular age group (such as ages 18-24), by gender, or to combinations of those groups. You can use demographic bidding whether you are using contextual or placement targeting and with both CPC and CPM bidding. You can refine your reach based on users' gen Read More

Start-ups go out of business all the time, often before they even have a chance to even really start up at all. The main culprit in the savage slaughter of these young establishments is the same perpetrator behind the bulk of our fiscal difficulties: Debt. Read More

If there is one thing that separates the self-employed from those employed by others, it is their preoccupation with health insurance. Many entrepreneurs seem to find health insurance after doing a lot of research, though they generally pay more than they think they should. Some who are in good health bet on remaining that way and forgo health Read More

In ClickTracks' recent whitepaper, Seven Web Analytics Sins, and How to Avoid Them, the Santa Cruz, Calif.-based Web analytics software company points out seven mistakes marketers make when analyzing their Web sites and discusses ways to avoid or remedy them. Here are three of the seven mistakes to avoid: Read More

Companies that have struggled with change should take note: recent discoveries in how the brain functions have resulted in new conclusions about implementing change. In other words, it's time to rethink how we think. Read More

Advertising on Games & Contest Web sites can be highly effective in increasing brand metrics for various brand sectors and demographics. In particular, CPG advertisements on Gaming sites tend to perform much better among women ages 45+ compared with younger females. And this is not a small audience — in fact, 8.3 million women ages 45+ say they ac Read More

Most marketers looking for an email service provider are likely to be most concerned with deliverability, to ensure their messages get through to consumer's inboxes. But sometimes deliverability has nothing to do with the email service provider and everything to do with the manner in which the email is despatched. Read More

Can Verizon change its organizational character and become a model for open source innovation? Or will its internal character prevent it from making the necessary cultural changes? Read More