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With the advent of telecommunication, running your business from home, or from pretty much anywhere you want, is an entirely realistic possibility. Read More

While postal mail may be on the way out, there are features of a letter that can be beneficial in email. For example, the Johnson Box and postscript consistently provide good results when used in email. We look at some examples and provide some ideas for you to test in your emails. Read More

We have always heard about different Leadership styles, while along with the leadership skills and styles, there are something called StartUp styles and Entrepreneurial Styles. So today we are going to feature an information graphics which is from BizSugar, which will classify all the best and some Read More

Online videos are becoming a more important part of the marketing mix for businesses, according to a November 2011 study by the e-tailing group and Invodo and reported by eMarketer. Specifically, product videos are attracting and holding consumers’ attention, the study found. U.S. consumers who fin Read More

‘Netnography’ is a term coined by Robert V. Kozinets (BBA, MBA, Ph.D.), an expert on social media, marketing research, innovation, and marketing strategy. The word “netnography” itself comes from “Internet” and “ethnography”. In essence, it is a set of techniques that adapt anthropological research Read More

In this interview Kupersmith explains why he started Source Consulting, what he has learnt on the way, how he has gained such great leadership qualities and gives advice to other entrepreneurs who have a big idea. I was particularly interested to hear about the Greater Good Initiative he has set up Read More

Superior customer service is a key ingredient for small business success, learn how to encourage social network use and service culture. Read More

Learn how you can create mobile friendly emails so smartphone users can better read your emails. We give you 8 tips on producing great looking emails for smartphone users. Read More

I have a dog-eared Oxford Dictionary and Thesaurus which lives next to me to check spellings and words when I am writing. My mantra to myself is “if you write get it right”. I’d also advise people to use spellcheck before publishing a post just in case, however some words get through a spellcheck Read More

Are your emails optimized to deliver the best experience when viewed on mobile devices? Are the landing pages you're calling them to visit optimized for mobile? Read More