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Social influence is simply how people respond to you, your content or your brand on Social media networks. The influence you have on people on Social media websites like Facebook, Twitter etc is a measure of how important they consider you or how interesting the contents you share are. Read More

Content marketing is a hot topic right now. But can it be used by the accounting industry? Absolutely. Here are six ways accountants can use content to boos their business and add to their bottom line. Read More

By Rieva Lesonsky

If you’re like most small business owners, you hate interviewing potential employees almost as much as employees dread interviewing! Read More

Matt Cutts’ video on Penguin 2.0 about algorithm changes that will reward authority sites and advertorials that violate Google quality guidelines. Read More

As a business owner if you’re not using video you’re missing out on an enormous opportunity. In this video I will share with you how to get started with YouTube. I’ll show you how to set up your very own channel, give you tips for your videos, and tell you how to get more people to watch your video Read More

Being a risk taker in business is not the same as being reckless. Nevertheless, the word “risk” has a negative connotation to most of us, implying danger and possible loss. For true entrepreneurs, risk is viewed as a positive, with its implied challenge to overcome the unknown and hitting the big r Read More

Online press release distribution has long been a staple of an SEO campaign. We use it as a part of our own link building efforts and for our clients. Writing a press release and submitting it through a paid distribution service provides an opportunity to publish branded content that includes ... Read More

It’s Friday, and that means another super-helpful video from Shelley Roth over at Springboard Social Media. Today Shelley has big news from Facebook about a new feature called Partner Categories, which lets you go even deeper in targeting your Facebook ads. Read More

If people don’t care what you have to say, your content marketing efforts will fail. The 4 R’s of Ridiculously Great Content can help you create content that works. Read More

I've been having trouble with a sales person.  He's someone I've done business with a few times before.  It started a few months ago. He sold my wife her Read More